"Det er okay at trække stikket" is an empowering campaign dedicated to the well-being of young people. In a world that moves at lightning speed, we've joined forces with Dansk Ungdoms Fællesråd to advocate for unplugging and taking much-needed breaks.
With engaging visuals and relatable stories the campaign aims to ignite a collective realization among young minds that it's not only acceptable, but essential to step away from the hustle of everyday life. Our campaign stands as a powerful challenge to societal pressures and emphasizes the immense value of recharging.
At the core of our mission lies the belief that true empowerment comes from finding balance and harmony in a hectic world. "Træk Stikket" seeks to empower young minds to prioritize their well-being without guilt or fear of missing out. Our campaign offers a gentle reminder that taking breaks doesn't equate to weakness or inefficiency; instead, it's a courageous act of self-preservation and self-discovery.
Client:
Dansk Ungdom Fællesråd
Starring
Johanne Sofie Rasmussen
Valdemar S. Falther
Emilie Olsen
Crew
Director:
Lukas Valentin
Cinematographer:
Asger Stage
Producers:
Lukas Valentin & Tobias Ervolder
1st. AC:
Emil Boye
Gaffer:
Leonardo Bosetti
Production Company:
Mirror Entertainment
Line Producer:
Emil Boye
Editor:
Lukas Valentin
Colorist:
Emil Boye
Sound Design:
Benjamin Rozilio
Graphics:
Malthe Molbech Sabri
Client:
Dansk Ungdom Fællesråd
Client Creatives:
Mette Marie Heinfelt, Simon Meggers Matthiesen & Emilie Blinkenberg